AI brand perception tool: the themes AI engines tie to your brand
The AI brand perception tool shows the themes ChatGPT, Perplexity, Google AI Mode, Claude, Copilot and Grok raise in your category and how they frame your brand in each one, next to two competitors.
Updated
- ChatGPT
- Perplexity
- Google AI Mode
- Claude
- Microsoft Copilot
- Grok
Where should we send the theme map?
Our team runs the check on the engines you ticked and emails you every theme with each brand's label.
200 · request received
Thanks. The theme map will go to that address.
Sample result
Loopwork leads 1 of 4 themes and reads as hard to use on another
The AI brand perception tool's sample maps the four themes engines raise for one sample prompt about project management tools. The fictional brand Loopwork leads on proofing workflow, the largest theme with 31.4% of answers, but reads as hard to use on resource planning, where Northbeam leads. Cadence takes the client portal theme.
| Theme | Share of answers | Loopwork | Cadence | Northbeam |
|---|---|---|---|---|
| proofing workflow | 31.4% | leader | adequate | hard to use |
| pricing | 18.2% | premium option | cheap option | adequate |
| client portal | 16.7% | adequate | leader | adequate |
| resource planning | 12.9% | hard to use | adequate | leader |
How it works
Three steps turn three brand names into a theme map
The AI brand perception tool needs your brand, two competitors and the engines to check. We run category prompts on those engines, group the answers into themes and record how each brand is characterised inside every theme, then email you the map: one row per theme, one label per brand.
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Step 1
Enter three brands
Type your brand and the two competitors you are compared with most. Aliases are matched for all three.
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Step 2
Pick the engines
Three engines are ticked by default. Add the others if your buyers use them.
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Step 3
Get the map by email
Leave your work email and company. Our team sends the theme map to that address.
Use cases
Theme maps feed 3 kinds of work, one per audience
The AI brand perception tool gives each audience a positioning view a single score cannot. Platforms preview a theme tab for their customers, agencies bring the themes where a client reads badly to the next review, and brands check whether engines see them as the premium or the cheap option. Each card opens the matching pattern.
A theme tab, previewed
Run the check on a customer's category to see the themes a positioning tab would list. The API returns the same themes and labels on request.
AgenciesThe theme to fix first
Show a client the theme where engines call it hard to use. The answers behind the label point to what to change.
E-commerce & brandsPremium or cheap, in the answers
See whether engines frame your products as the premium or the cheap option. Compare the label with the price you actually charge.
Comparison
1 of 4 approaches returns themes and per-brand perception as data
The AI brand perception tool runs on the same data as the AI Brand Perception API, which returns themes and a label per brand. An AI scraping API returns neither, GEO dashboard tools rarely offer them, and an in-house build turns them into a research project with labels to keep stable as engines change.
| Capability | API for GEO | AI scraping API | GEO dashboard tool | In-house build |
|---|---|---|---|---|
| Theme clustering | Yes | No | Rare | Research project |
| Per-brand perception inside a theme | Yes | No | Rare | Research project |
FAQ
AI brand perception tool, answered
How is the theme map produced?
The AI brand perception tool runs category prompts on the engines you tick, groups the answers into themes and labels how each brand is characterised inside every theme. Our team then emails you the map, which takes longer than an on-screen check but comes from real answers.
What labels can a brand get?
The AI brand perception tool uses short labels that describe how the answers characterise a brand inside a theme, such as leader, adequate, premium option, cheap option or hard to use. Each label sits next to the theme's share of answers, so a label on a large theme weighs more.
Which engines does it cover?
The AI brand perception tool covers six engines: ChatGPT, Perplexity, Google AI Mode, Claude, Microsoft Copilot and Grok. Three are ticked by default and the others can be added, which matters when engines frame the same brand differently on a theme.
Can I follow perception over time?
The AI brand perception tool gives one map per request. Following the labels over months, across a full prompt set, is what the AI Brand Perception API does: it reads the theme layer of every stored run, so a quarterly review can show what moved.
Is the sample result real data?
The AI brand perception tool's sample uses three fictional brands, Loopwork, Cadence and Northbeam, so it shows the shape of the map without describing a real market. Your own map uses the brands and engines you enter in the form.